Dior Addict Purple Glow Eau de Parfum

In January 2026, French perfumer Francis Kurkdjian and luxury fashion house Dior launched a new era for the popular Addict franchise with three floral-fruity gourmand fragrances based on the concept of glow. Purple Glow Eau de Parfum is vibrant and refined, with candied raspberry giving the top a crisp, playful feel and coating the clean, powdery middle note of Tuscan iris in an indulgent layer of sugary confection. This sweet, dessert-like nuance gradually melts into the background, elevating the elegant iris as it becomes enveloped in a creamy, somewhat sophisticated vanilla facet through the drydown. Its translucent violet bottle evokes the graceful flower that gives Purple Glow its distinctive scent, while charismatic musician Willow Smith fronted the release campaign, showcasing the perfume’s intense, irresistible allure.